Doing SEO for international campaigns till now, one thing that always puzzles me is that when clients came to consult us for SEO project for Chinese market, the first thing they said tend to be that they want to set a foot in the market by having a simplified Chinese website that targets China, Hong Kong, Taiwan, Singapore and whatever countries they could think of with Chinese as the main language. THIS IS A MISTAKE, I’m afraid I have to say! To shed some light to this common belief that marketers mistakenly share, I will be posting some multilingual SEO best practices for search marketing for several Chinese speaking countries. The first one I want to start with is the SEO strategies for Taiwan.
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Doing Baidu SEO or let’s say doing SEO in general is not an easy task. Doing SEO for multilingual or international campaign without even understand the target languages can only contribute to having more obstacles in the whole optimisation process. To solve some of your miseries in optimising Chinese websites target at Baidu, let’s look at the 10 most important suggestion Baidu gives to webmasters.
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When it comes to web content that targets international market, translation has always been the priority for the site owner, and localisation has always been neglected. It seems to be so natural that we assume if the website is translated into the language of our target markets, then all the problems are solved. But is it correct? If it is, I will not be writing this post! Language in general is deeply influenced by the culture of the place where it is spoken. Take a look at the world’s top 3 most widely spoken languages for example:
Chinese: Brunei, Cambodia, China, Indonesia, Malaysia, Mongolia, Philippines, Singapore, S. Africa, Taiwan, Thailand
English: Australia, Belize, Botswana, Brunei, Cameroon, Canada, Eritrea, Ethiopia, Fiji, The Gambia, Ghana, Guyana, India, Ireland, Israel, Lesotho, Liberia, Malaysia, Micronesia, Namibia, Nauru, New Zealand, Palau, Papua New Guinea, Philippines, Samoa, Seychelles, Sierra Leone, Singapore, Solomon Islands, Somalia, S. Africa, Suriname, Swaziland, Tonga, U.K., U.S., Vanuatu, Zimbabwe, many Caribbean states, Zambia
Spanish: Algeria, Andorra, Argentina, Belize, Benin, Bolivia, Chad, Chile, Colombia, Costa Rica, Cuba, Dominican Rep., Ecuador, El Salvador, Eq. Guinea, Guatemala, Honduras, Ivory Coast, Madagascar, Mali, Mexico, Morocco, Nicaragua, Niger, Panama, Paraguay, Peru, Spain, Togo, Tunisia, United States, Uruguay, Venezuela.
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Yesterday I was invited to join a nice hotpot dinner with quite a few colleagues. Really enjoyed it, and the meal actually inspired me to write this post.
What is hotpot and what exactly is its relationship with link building, you may wonder.
- Chinese hotpot theory for international SEO link building
How to rank well in Baidu? This is the most common question people ask me when it comes to Chinese SEO. Baidu, the most popular and powerful search engine in China with active users more than the whole UK population and hundreds and thousands of websites being published everyday, what exactly are the major factors that can maximise your website visibility in Baidu ranking? The answers are simple:
1. Speak your audience’s language
Speak the users’ language is the best way to get to the users’ heart, so having your site content in simplified Chinese is absolutely vital. Hiring a native Chinese translator is preferable. If not, always ask a Chinese linguist to help you localise your web content as apart from China, Chinese language is widely used in countries like Taiwan, Singapore and Malaysia, and each country all has it’s unique way of expression in the language. What makes sense in one country doesn’t always make sense in another.
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When approaching keyword research, apart from having keyword ideas, the most important thing you need is the tool. Many popular keyword research tools available in the market like Keyword Discovery or Word Tracker don’t support languages apart from English. Google Adword Keyword Tool? Maybe, but don’t forget Google only has 20% of the market share in China, how accurate the keyword suggestions are, is still a question.
So what are the exact tools we need when doing a simplified Chinese keyword research? The answers are Baidu Keyword Tools.
