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Mar 8 / CHING-YUN HUANG

SEO for Baidu: 10 Suggestions to Webmasters

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Doing Baidu SEO or let’s say doing SEO in general is not an easy task. Doing SEO for multilingual or international campaign without even understand the target languages can only contribute to having more obstacles in the whole optimisation process. To solve some of your miseries in optimising Chinese websites target at Baidu, let’s look at the 10 most important suggestion Baidu gives to webmasters.
baidu-seo

1. Add appropriate and relevant TITLE to each page of your website. For your homepage, remember to have the brand name in the title tribute.

2. Utilise the DESCRIPTION tribute to help search engines and users to understand your landing page content.

3. Construct your site with clear hierarchy, the more important the page is, the closer it should be to the root domain. Make sure all pages are connected with at least ONE internal text link.

4. Use text instead of flash or Javascript in the content and links. Baidu temporarily can’t identify Flash and Javascript content.

5. Avoid frame and iframe site structure. Content displayed with iframe can be abandoned by Baidu.

6. For dynamic pages, reduce and control the length of the parameters can help Baidu index your pages better.

7. 301 redirect your sites/ pages when you migrant or redesign your website.

8. Create quality and unique text content for users instead of focusing on search engines. Any invisible content or links inside the site will be treated as cheating by Baidu and therefore be penalised.

9. Be careful when exchanging links with other sites. The quality of the sites your site is linking to can have impact on your ranking.

10. Use robot.txt to restrict the access of Baidu spider to pages of your website that share identical content.

For how to optimise your website to maximise the visibility in the SERP, you can refer to the 5 most important factors for Baidu optimisation.

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4 Comments

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  1. Ali Waqas / Apr 13 2010

    These are some really great tips if some one wants to target Chinese internet audience. I have been researching on search results of Baidu but at times I have only found one key phrase term on a landing page that has been ranked really well in the results. ( by looking at cached pages) Does baidu consider on site optimization factor like keyword density or keyword spread?

  2. CHING-YUN HUANG / Apr 13 2010

    Yes it does. The major on page factors valued by most search engines are valued by Baidu as well. Spread the target keywords wisely on the web page is the way to do it.

  3. International SEO / Apr 13 2010

    Ok, I understand that now. So what do you recommend, is it a wise decision to go with Google translation to translate our content to Chinese or manual translation done by human translators? Do you think that Google simplified Chinese translation is good enough or will be appreciated within the Mainland China internet audience?

  4. CHING-YUN HUANG / Apr 13 2010

    Using Google translate is never a good idea if you want to have your site translated into Simplified Chinese or any other languages. The translation usually doesn’t make sense. A proper translation from native translators is what you need. Not just that, if you want your website to rank well, it’s essential that you have somebody who speak your target language to do keyword research for you to figure out what keywords you should be targeting in your page content.

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